Brand Awareness and Sentiment Webinar


Do you know how your brand compares against your competitors in the market?   How do your customers perceive your brand?  If you aren't sure, you aren't alone.  A lot of people think solving these problems is a daunting challenge but they can actually be solved pretty quickly.

In less than an hour, we will cover key best practices that will help you test brand awareness and discover your customer's perceptions of your brands. 

What you'll learn:

  • Brand awareness vs. brand sentiment
  • The difference between aided and unaided tests
  • How to assess your brand's influence
  • Using the right wording in your questions
  • And more...

Our special guest speaker Rich Pearson, CMO of Elance, will share how the instant insights he gained from helped him "get smarter."

Q & A session to follow.